If you are looking into advancing your careers or upskilling your online marketing for your own business, mastering effective Google Search Engine Marketing (SEM) campaign is crucial. This 2-Day course ensures businesses consistently reach a broad targetted audience of daily searchers, showcasing the capability to enhance company profitability and market presence significantly.

This comprehensive training is perfect for individuals aiming to master the Google Ads Marketing platform for impactful digital marketing results.

Terminal Learning Outcome

• Develop a compelling marketing strategy that integrates with Google Ads for optimal conversion rate and budget efficiency.

Enabling Learning Outcome

• Google Ad Fundamentals

Analyse the fundamentals of Google Ads.

• Marketing Strategy Integration

Integrate marketing strategy with Google Ads for tangible results.

• Enhance Copywriting

Create compelling advertisments that engage your audiences.

• Maximize Ad Campaign

Produce optimal conversion rate and budget efficiency through Google Ads campaigns.

This Google Ads Course is designed specifically for beginners who are keen in Google Marketing or new to the platform. It’s geared towards individuals in marketing roles, business owners, or anyone looking to start using Google Ads for Search Engine Marketing (SEM) campaign.

To enroll in this Google Ads Course, you should possess the following:

• 1 GCE ‘N’ level or equivalent (≥ 18 years old); or
• NITEC/ Higher NITEC (≥ 18 years old);
• Anyone who has keen interests in mastering Google Search Engine Marketing;
• Candidate who is in their own business and wanted to run their own Google Search Engine Marketing (SEM) campaign.

* You must at least has a basic computer skills, having a basic understanding of sales and marketing concepts would be beneficial too.

Introduction to Google Ads and Strategic Planning

• Overview of the marketing mix and how Google Ads fit in
• How Google Ads works
• Key considerations when planning a Google Ads campaign

Google Ads Campaign Setup

• Google Ads account structure
• Understanding the different advertising objectives
• Identifying and utilising the right bidding strategy for your goals setting up different types of ads
• Selecting campaign, network, location and languages
• Effective audience targeting techniques
• Keyword research and matching
• Copywriting best practices
• Creative format options
• Defining a budget

Measuring a Google Ads Campaign

• Understanding key Google Ads metrics
• Analysing ROI
• Comparing attribution models
• Conversion path analysis

Testing & Optimisation

• Understanding the components of Quality Score
• Improving ad relevance, landing page experience, and ad performance
• Tips for creating high-converting landing pages
• A/B testing landing pages

Assessment Component

• Written Assessment – Case Study
• Individual Project Presentation